Deconstructing Cinema: Cloverfield

Six years after 9/11, a mysterious teaser trailer appeared in cinemas before screenings of Michael Bay’s explosive but empty Transformers (2007) film. With no title, just a release date and the name of producer J.J. Abrams, the teaser showed a party full of young professionals being disrupted by huge roars and a distant explosion. The trailer culminated with the head of the Statue of Liberty flying through the air and bouncing down a street full of terrified people. Backed up by a viral marketing campaign that leaked limited information about the monster featured in the film, Cloverfield built up a strong following before it was released in January 2008...

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