Avengers and Prometheus: Worldwide Distribution Madness!

 North American readers... ever wondered why the hell you're suddenly getting huge Blockbuster films like Avengers and Prometheus released later than the rest of the world?

Readers from the rest of the world... have you been wondering why here in Europe and elsewhere, we are being blessed with earlier release dates all of a sudden?

Well I've done some digging and come up with something resembling answers.  After first getting the chance to see Avengers on the big screen a full week before the Americans, I began wondering just what the hell was going on with the distribution plan of this most anticipated of blockbusters.  And then I find out we're getting Prometheus similarly early. 

My first thought was that staggered distribution is beneficial as the studios can fly the talent out to premieres and press junkets in many different parts of the world and they can essentially follow the release of the film, promoting it as they go.  But why not start with the USA as always used to be the case?  And also isn't this good for pirates?  Won't shoddy filmed copies from one country end up on street corners of some other country as soon as the film first gets shown on a big screen.  I'm pretty sure this was the case when I stupidly purchased a dodgy copy of Alien VS Predator in Malaysia.  The whooping, cheering and general enthusiasm of the audience watching the film on my dodgy copy meant it must have come from America!  (I mean that as a compliment!)

The point is it's not just down to staggered distribution patterns as these have been happening for years and America always got their big blockbusters first followed by the rest of the world.  So what's happened now to cause this (quite frankly) AWESOME shift in distribution tactics?

Rolling Stone report: 'It's somewhat unusual for a major commercial film like The Avengers to open abroad ahead of its U.S. release, but in this case, it may have worked in the film's favor. Given that American grosses for superhero movies typically dwarf international grosses, it looks like The Avengers will be a massive domestic hit.'

So the idea may be to get international audiences to be more excited about the film if they see it first.  As the international market is so huge, a film needs to get a fair shot at it and if it does not do well domestically, it may be less likely to gain success elsewhere.

The Hollywood Reporter said: 'Avengers posted the biggest opening day ever in New Zealand, earning $800,000. The film also bowed to $2.9 million in France and an even stronger $3.7 million in Italy -- the second-biggest opening day for Disney and the second-best for a Marvel title. All told, Joss Whedon's film earned an eye-popping $17.1 million from only 10 markets... Avengers, which is beginning its foreign rollout a week ahead of its domestic launch May 4, likewise enjoyed a record start in Taiwan, scoring the best opening gross of all time with $1.2 million. And it scored the second-highest opening day in the Philippines, grossing $1.3 million'

 

Seems like the early release in these foreign markets definitely had some impact.  These are huge numbers and the studios are no doubt licking their lips at the extra money rolling in from what they once saw as an opportunity for a little extra money after cleaning up at the domestic box office!  After the recent success of films like Titanic 3D in China, Hollywood are going to be increasingly paying attention to ways they can increase their revenue from all us suckers for American product that live outside their borders.

 

 

Bob Mondello writes: 'Hollywood studios have started premiering big films overseas before they come to the United States, and Battleship is a prime example of this practice: It first hoisted anchor six weeks ago in Japan, then cruised into Europe a week later. Soon after, it steamed into Russia and Pakistan, and has since docked in every movie port of call on the planet except the U.S., Canada and Paraguay... The Amazing Spider-Man will amaze Japan and New Zealand five days before it amazes the U.S. And if you positively can't wait to see Ridley Scott's prequel to Alien, Prometheus, you'll want to book a flight to Europe. Prometheus will open a week early in Europe to get ahead of soccer's Eurocup finals, which the studio figures will be a huge distraction to young males, the film's target audience.'

 

This is a fascinating article and just click on Mondello's name above to read more.  It is particularly interesting to note the consideration of football in the release pattern.  Is this solely the reason behind Prometheus' early UK release?  I can't quite believe it but I'm very interested in seeing how this develops in the future.  Just as long as the studios don't start delaying the UK release of films because they think we're all a bunch of football mad nutters who run around with shaved heads, flags painted on our faces and beating each other senseless because 'our' boys lost or beat another team.

 

What do you think dear international readers?  Should I just keep my mouth shut and enjoy the early releases in the UK?  American readers... is this pissing you off?  Sound off below!

A Universal Celebration: Lovefilm Just Got Lovelier

Good readers you may have read my rant a while back about the Lovefilm rental service VS Universal Studios dispute that has been ongoing since 2009.  If you haven't, go read it here!


Back in March I was basically having a right good bloody moan about it and was sick and tired of the poor communication that was happening between Lovefilm and their customers... myself included.  So I wrote:

'Since 2009 there has been a dispute between Lovefilm and Universal Pictures.  Lovefilm can't rent out any post-2009 Universal Pictures films.  This means just this month I cannot put Safe House, Wanderlust, Contraband or The Greatest Movie Ever Sold on my rental list.  I'm mad as hell and I'm not gonna take it anymore!'
 
I really was mad.  Like shaven headed crystal meth dealing teacher Walt White mad!  Mad enough to phone Lovefilm.  Mad enough to repeatedly email Universal.  Mad enough to bombard Lovefilm's Facebook with whingy comments.  Mad enough to give Netflix a go.  I had my 1 month free trial and got through the first three series of Breaking Bad and then quit.  The selection is not great and I couldn't figure out how to make myself a list.  I've currently got around 120 titles waiting to be sent to me or watched via streaming so it's important for me to be able to add films to lists.  Netflix didn't cut it!

Anyway nothing I did worked.  I got no response from the companies involved but a lot of comments on the blog post.  Lots of people telling me to try Blockbuster, Amazon, Netflix etc.  But I LOVE Lovefilm and I wanted to stick with them and so I did.  Here's some of the interesting comments I received:

Anonymous said:  'I've just defected to Blockbuster because of the 'Universal Issue' - found a voucher for a month's trial for a quid. Their service is still not as good as Lovefilm's I'm afraid - the one time I used their 'top ticket' service (a service which guarantees you a title from your list no matter what) they throttled back despatch of my regular titles, so in effect, I'm getting nothing extra, just the guarantee of the title I want. It should be noted that new titles such as 'The Thing' and 'Contagion' aren't initially available as top titles..! In short, I've taken a holiday from Lovefilm but will return after 3 months'

RTB said: 'If Lovefilm don't, can't or won't carry new films from Universal, then they shouldnt be advertising with the strapline "We have everthing"... The only way these people will be made to understand how angry their customers are is if their customers vote with their wallets and take their business elsewhere. Blockbusters here I come!'

Sephen raised the issue of piracy and said: 'Given that LoveFilm and the other studios can play nicely, the fuss over movie piracy is a little undermined by a major studio being unable to settle on a deal with the UK's main (I'm assuming) movie rental service.

I don't pirate movies, but I don't think I'd have a hard time making peace with a decision to pirate Universal movies.'

Janetyjanet added: 'I used to be vocally and vehemently against online pirating of films and still am - but, if it's a Universal film I'm unable to get via LoveFilm, then I've started making an exception.

I don't feel great about doing it - but both parties have spectacularly failed to resolve the issue in over FOUR years so sod 'em...' 

It was great to see these people stumble across my post and give this kind of feedback.  I hope that some of them bothered the hell out of Universal and Lovefilm about the dispute and that in some small way, we played a part in what brings me to put fingers to keyboard today.

The other day I noticed, Lovefilm had added the title Repo Men to the Lovefilm Instant streaming service. I'm not desperate to see the film but I thought I'll add that to my list.  So I did and then the studio that released it caught my eye.  Universal!  I facebooked Lovefilm immediately to see if they would comment on this development but as usual... no reply!

So I did some digging and what did I find?


The Telegraph reports: 'Lovefilm has signed an exclusive streaming deal with Universal Pictures allowing its members early access to movies before they come out on general release.... Jim Buckle, managing director... said: "Lovefilm is proud to offer its members access to the highest quality content across multiple platforms from another of the world's most respected studios...." Additional Universal Pictures titles which are available to watch instantly in the UK include: It's Complicated, Nanny McPhee Returns, Leap Year, Green Zone, The Wolfman, Robin Hood, Scott Pilgrim vs The World, The American, Paul, Fast And Furious 5, Bridesmaids, Johnny English Reborn', Snow White and the Huntsman, Bourne Legacy, Dr Seuss The Lorax and Safe House'

 
















 

The Financial Times reports: 'Lovefilm... has struck a multi-year deal allowing it to show Universal Pictures’ content, marking the end of a two-and-a-half-year dispute between the two companies.
It gives Lovefilm exclusive rights to films such as Kick-Ass, Battleship and Bridesmaids for online streaming, granting subscribers’ access to Universal’s films. It also allows Lovefilm to rent out Universal movies on DVD – over a which disagreement first erupted in 2009.'

So Lovefilm users, this appears to be the beginning of the end!  It's been a long hard fight and it's hard to say if we were being listened to at all but least, finally we can see the signs of progress.  Now all that's left to do is to decide what to watch next?

 
Green Zone, Robin Hood and The Adjustment Bureau are all headed onto my list right now!  Hope they were worth the wait!

Any Lovefilm customers want to share their Universal film wishlist they've been waiting for?  How do the rest of you feel?  Will this have knock-on effects?  Are other rental services going to suffer now that Lovefilm have this 'exclusive streaming deal'?  You tell me!

Hooray for Lovefilm, hooray for Universal but most of all, hooray for all us film lovers!  Victory is ours!

Battle Games of the Brave Trailers

Three trailers that have caught my eye this week but not always for the right reasons. 

Brave (Mark Andrews and Brenda Chapman, 2012)  It's got amazingly red redheads, brave warriors, big bears and stunning CGI scenery.  It looks like a nice bit of feminism (but y'know for kids) with a feisty princess voiced by Kelly Macdonald (still sounding distractingly like Diane from Trainspotting) and Billy Connolly's grand Scottish brogue used as a voiceover to kick things off.  Looks like it should have some good action, beautiful visuals and some silly but not particularly funny attempts at comedy for the under 10s.

 Battleship (Peter Berg, 2012) Liam Neeson giving another gruff grumpy performance.  This time he's a navy man up against alien spaceships that look and sound just a tad too much like Transformers for comfort.  Ho hum another day another alien invasion.  Looks like director Peter Berg has been sitting in Michael Bay's filmmaking classes with sweeping shots of naval fleets, half naked girls bent seductively over things and big ass explosions.  It's also based on a game and therefore is unlikely to be any good at all.  Shame, I like Neeson.

The Hunger Games (Gary Ross, 2012) Except for the hints at romance creeping in (we don't need another Twilight!), this adaptation of a kids (?) book looks seriously promising.  Jennifer Lawrence can be captivating (see Winter's Bone) and the 1984 / Running Man / Battle Royale vibe looks if not terribly original, at least pretty exciting.  Might have to read the book before this hits cinemas.  Like Brave, it also features another kick-ass bow-and-arrow weilding heroine. 





And just in case you missed my post on Bellflower, here's the trailer again.  IF YOU HAVE NOT WATCHED THIS YET, STOP WHAT YOU ARE DOING AND WATCH IT NOW (please)!



Any of these taking your fancy?  If not check out some real reasons to start getting psyched for 2012.

Let me know what you think of the trailers above.  Especially Bellflower.  Seriously... watch that trailer!