Before I get stuck into the marketing, please check out my review of The Hunger Games: Mockingjay Part 1 at Starburst Magazine now.
The marketing campaign for the penultimate entry in the Hunger Games franchise has seen a wonderful mix of traditional and more modern methods of spreading the word about the film. While waiting for Mockingjay Part 1 to be released, Hunger
Games fans have been torn between propaganda messages from the Capitol and
interrupting broadcasts beamed directly from District 13.
Lionsgate opted
for an immersive series of poster and viral videos that will inspire
audiences to start picking sides and ensuring followers will feel like joining
the revolution (and by that I just mean go and see the film). First came a series of disturbing and chilling posters from the Capitol, displaying and
'celebrating' the hard work, perseverance and crucially the sacrifice of ordinary people from the
districts.
Next came a formal address from President Snow in which a brainwashed,
docile Peeta stared blankly by his side. The Capitol’s television
is going into propaganda overdrive in order to win back the servitude of the
districts. Panem forever baby!
Then came Snow’s
second address to the people of Panem. As
Snow delivered his message to the divided nation, the screen distorted and the
Capitol’s pristine vision was interrupted as Jeffrey Wright’s Beetee hacked his
way onto the Capitol TV feed. His stark warning to the Capitol of
Panem and fans of the Hunger Games franchise? The Mockingjay lives.
Sooner or later the marketing had to get sensible and traditional again. So then we got the trailers actaully delivering some snippets from the movie. Of course we got the obligatory teaser:
And then finally the real deal:
Now the movie is almost here and I was lucky enough to attend a screening for Starburst Magazine so here is my review of The Hunger Games: Mockingjay Part 1.
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