Thursday, 13 December 2012

The Many Methods of Movie Marketing: Part 2

The second of four parts that will cover all the different methods of movie marketing. This is mainly for my film students who are looking at the relationship between film producers and audiences. First we looked at how producers get information from audiences and now we move on to how producers give information to audiences. You can find part one on posters and trailers here.

Films with large marketing budgets can also afford to do radio and television advertising. These TV and radio spots are very short mini-trailers for the films and are expensive but tell a large audience about the films. They can be targeted by the programmes and times that they appear in the media. A film can have several different TV spots that target different audiences by highlighting different elements of the film. For example Shaun of the Dead had TV spots that emphasised the romantic comedy elements and others that accentuated the zombie conventions. Some TV spots highlighted the critics reaction to the film by including quotes (see below). Distributors can also place adverts in other types of media such as magazines and newspapers. Film magazines in particular will feature many mini-posters for new release films.


 
Increasingly film producers and distributors are using the internet to market films. This can be similar to other media advertising with banners and other images from the film appearing around websites. For example at the top of the Total Film website on 7th December 2012, there was a banner for The Dark Knight Rises out now to buy on iTunes. 


Also YouTube and other video sharing websites have become some of the best places to watch trailers. Not only are they all uploaded by either fans or the studios, but often before people watch a video on YouTube, they have to watch an advert which could be a trailer for a film. Studios also fork out for an official website for their films. For example The Hobbit has a site that has an image gallery, videos, and special features and downloads and these official sites also often include games, particularly if it is a family film. It also features the official worldwide release dates. 


The Blair Witch Project was an excellent example of a website that built interest in a film. The makers had not a lot of money to promote their film and so created a detailed backstory about the events in the film and made the website appear as if all the events in the film were true. It got people talking and allowed them to explore the mythology further. 


Other films have since made fake websites to help sell the film. This viral marketing is becoming one of the most popular ways of building interest in a film long before it is released. The idea is that people get involved with the marketing and share it and discover it themselves. Cloverfield had fake websites including one for the fake drink Slusho that tied into the film (http://www.slusho.jp/). Warner Brothers also created fake campaign websites for the character Harvey Dent in The Dark Knight. They even went much further:


On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was "Robin Banks" (get it, "Robbing Banks") and they'd get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here's the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions.’ (http://www.firstshowing.net/2007/the-dark-knights-viral-marketing-gets-very-real-cakes-cell-phones-and-all/)

Another type of marketing is using other companies to create promotional tie-ins. The hope is that if the film studios let a fast food or drinks company use their logo, it will increase consumer awareness and the company hopes to increase sales of their product through association with the film. This is like branding and increasing brand recognition. Burger King and Warner Brothers joined forces to create the The Dark Whopper and a cinema and television advertising campaign promoting the product and the film. 


More recently Volvo teamed up with the producers of the Twilight Saga: 

Volvo launched the Lost In Forks online contest, in which Twilight fans navigate an XC60 through the town of Forks, Washington following clues that lead to Edward’s home. It doesn’t matter that many of the contest participants won’t be old enough to drive in real life. Volvo said moms will take a look at the XC60 based on their kids’ enthusiasm’ (http://www.wired.com/autopia/2010/06/twilight-fans-root-for-team-volvo/)


 Part 3 on merchandising and premieres coming soon! 

Wednesday, 12 December 2012

The Many Methods of Movie Marketing: Part 1



The first of three (maybe four parts) that will cover all the different methods of movie marketing. This is mainly for my film students who are looking at the relationship between film producers and audiences. First we looked at how producers get information from audiences and now we move on to how producers give information to audiences.

The Hollywood studios are renowned for ploughing huge amounts of money into film production. Increasingly however, they are spending up to half their budgets on marketing the films in order to increase the chance of having a successful opening weekend. Independent, British and world cinema films are often also picked up by Hollywood distributors if there is ‘crossover’ potential. These distributors then spend large amounts of money marketing the films in the hope that they will play to mainstream audiences. However some films do not have the marketing budget to spend on selling the film and have to rely on other techniques to make themselves known to the audience.


The most commonly used forms of advertising in the movie world are posters and trailers. These reach a huge audience as the producers of the films pay to have their print advertising featuring large still images in prominent places such as bus stops and tube stations. This targets commuters with disposable income who live in major cities and elsewhere. Posters can be teasers, theatrical or character based. A teaser poster is released far in advance of the release of the film and is likely to include some kind of iconic image that will be recognisable to fans and will get them excited up to a year before the release of the film. The Iron Man 3 poster for example does not even feature the title of the film and only the release is stated at the bottom. It is deliberately telling very little about the film and just making fans aware that the film is on the way. 


Theatrical posters often have a number of characters on them and some hint at genre conventions for example the poster for Prometheus had characters running from an exploding spaceship signalling who the stars are, and that the film will contain action, special effects and science fiction elements. Some films, particularly sequels where the characters are already well known have individual posters for each character. The Pirates of the Caribbean sequels did this with many different character posters, each featuring one of the stars of the film and introducing new villains.


Trailers are perhaps the most effective method of movie marketing as these can give the target audience a really clear sense of what the film will be like with moving image clips, music, special effects, stars, dialogue, music all in a 1-3 minute package. Teaser trailers have the same purpose as teaser posters, to get the fans excited early. Theatrical trailers have more about the story and characters and often in many people’s opinions give far too much away about the story or reveal too many of the best jokes in the case of comedies; the 21 Jump Street trailer for example. 


An increasing phenomenon recently is the preview to the trailer. Some of the biggest blockbusters such as Prometheus and Total Recall have a short clip released that announces that the trailer will be released in a few days’ time. This is for hard core fans to get them to spread the word that a trailer is on the way and to get them talking on the internet about it. The Prometheus trailer preview featured director Ridley Scott talking about the film. 



Teaser trailers are about a minute long and reveal little about the plot. The Star Trek Into Darkness teaser trailer introduces the villain and dazzles with special effects whereas the Man of Steel teaser sets out the more realistic tone and different direction that the new Superman will be taking. Trailers used to be only seen in cinemas before a film but now can be watched in a huge variety of ways.



Part 2 on media advertising, internet marketing and promotional tie ins coming soon!

Sunday, 9 December 2012

100,000 PAGE VIEWS!!!

I Love That Film has finally made it to 100,000 page views! Since starting to write regularly on this blog back in March 2010, it has been a long and eventful journey to get here! It took nine months just to start getting over 1000 page views a month. Now for the last few months I've been getting over 10,000 views a month.

Search keywords that are bringing people here are an interesting bunch showing that either lots of people study or love films about racism with American History X and This is England being the most common keywords. Most interestingly Top Gun has also brought many people here despite the fact that I've only done one post that shared the news that there would be a sequel.

Since getting back from honeymoon, the blog has grown exponentially due to my renewed determination to write more and linking to my frequent posts at Filmoria and Static Mass Emprorium. I'm hoping that this exponential growth will continue and hope that I might be able to get I Love That Film to 20,000 views a month soon.

Thanks to all the kind people checking out the adverts around the page, I'm also getting paid for the first time; £68 this month! It's taken 20 months to get there but it feels like a huge reward to me and helps me to justify all the cash I spend getting up to London screenings these days!

I bet most bloggers start out similar to me. You decide that you just have to start writing about film and you hope someone somewhere might come across it and read something you wrote. You amble along for awhile getting a couple of hundred views a month. You start reading others blogs and becoming more inspired. You start commenting and contributing to the blogging community. Then you realise you are a part of an amazing community of people who love films as much, if not sometimes MORE than you do. You suddenly spend as much time reading other blogs as you do writing your own. I used to get my movie news from the Empire magazine website now I get it from loads of sources round the blogosphere. You start getting more and more hits on your blog, regular readers, lovely comments, twitter buddies and Facebook friends. You start doing a couple of guest posts at other blogs. If you've got no technical skills you can't make your blog look better so you start looking for other places to publish. Some of you expand your own empires but unfortunately setting up this most basic of blogs is the extent of my technical ability!

Anyway that's where I'm at! And thanks to Filmoria and Static Mass Emporium for giving me a chance to grow beyond this blog! It is such a great honour to write for both of these sites! I love the stuff I get to do for them and I hope to continue for a long, long time!

But most of all this post is about thanking all of you who read this! I felt so supported once I became a part of this community with many regular readers who would drop by and leave comments after reading. There is no way I would have kept going if I hadn't had the support of so many fellow bloggers who have given me so much more confidence in writing and shared so many tips and hints so graciously. It took me the best part of 30 years to realise that I didn't want to make films or write films and that I actually love writing ABOUT films more than anything else and now I'm settled with that thought, I'm going to do everything I can to turn this into a career.

THANK YOU SO MUCH to all who drop by the blog, read my stuff, leave comments, RT my posts on Twitter, share them on Facebook and check out those wonderful ads. Thanks to everyone who has helped me out with this blog or helped me to get more free screenings (especially you Scott Lawlor of Front Room Cinema). And thanks to anyone who has let me write for their site. I hope I will be writing about hitting 200,000 in less than 20 months time!

Thanks again everybody reading this!




















































Friday, 7 December 2012

Reviews for Ruth Barnes on Amazing Radio

Three weeks ago I had my radio debut on Ruth Barnes Breakfast Show on Amazing Radio. Today my second attempt at being a radio reviewer went out just after 9a.m. It was recorded on Wednesday over the phone with the unbelievably lovely Ruth who really knows how to make you feel comfortable! She is such a great presenter, sounding so good on the radio that it can't help but make me sound a bit monotonous and boring but I do my best to sound enthusiastic and passionate!

Ruth Barnes Breakfast Show Amazing Radio
However Ruth always helps me along and is such fun to chat with that both times I come away positively beaming and feeling great about it. But then I hear myself back on the radio and cringe. It's not all bad but I've still got a long way to go! Luckily my students at college had a little listen and were generally complimentary. A couple of my family members listened in to and they said I'm good so I MUST BE! They can't be lying right?
Anyway if you missed my first stint on Ruth's Breakfast show, you can find it here under: Ruth Barnes At Breakfast 16.11.12 I appear about 2 hours and 7 minutes into the broadcast if you would like to catch it. And you can read all about it at my previous blog post about radio stardom here.

But of course that is old news and the real reason for writing today is that I appeared again on the show this morning. You can here that one right here:







I also managed to do a bit better on the promoting Filmoria side of things this time by mentioning our advent calendar and actually giving the web address! Hoorah! Ruth is always genuinely extremely kind about my appearances so I'm really hoping she'll ask me back again and again and again and again and again!

What are you waiting for; please give it a listen now and furnish me with praise and/or constructive feedback!

Tuesday, 4 December 2012

The Femme Castratrice in Horror



 Digging through my old university essays, I came across this very psychoanalytic essay on rape-revenge films. This means I had to not only watch I Spit on Your Grave but actually repeatedly view some scenes in order to analyse it. No wonder my head was messed up through my university days after watching this sick stuff. Anyway if you are interested in psychoanalytic readings of films or a vaguely feminist reading of the horror films that feature women characters as the 'femme castratrice' (or castrating woman), then this is essay is for you.

If you are interested in what else I did in my film studies degree then check out this essay on Black sexuality in buddy cop movies of the 80s.

There are many implications of the femme castratrice or ‘castrating woman’ for the analysis of women’s role in horror, particularly from a feminist and psychoanalytic approach.  Creed says the femme castratrice ‘assumes two forms: the castrating female psychotic…and the woman who seeks revenge on men who have raped or abused her’ (Creed, 1993, p.123).  I would argue that the rape-revenge films in which the femme castratrice appears are misogynistic despite creating empathy for the female protagonist.  Films such as I Spit On Your Grave (Zarchi, 1978) contain sickening sights of violence and rape against a woman, the femme castratrice.  She is represented as monstrous, a seducing witch that confirms castration anxieties whereas on the other hand slasher films such as Friday the 13th (Cunningham, 1980) are more problematic as they show the femme castratrice as the perhaps more empowering ‘final girl’, but also often as the psychotic killer.  


The femme castratrice, Jennifer, in the rape-revenge film I Spit On Your Grave (Zarchi, 1978) is constructed as monstrous to an extent.  Creed argues ‘the scenes in which Jennifer carries out her revenge are deliberately eroticised.  Woman is monstrous because she castrates, or kills, the male during coition’ (Creed, 1993, p129).  The film has three scenes of violence against the male bodies of the rapists.  One rapist, Matthew, a mildly retarded man, is hung after Jennifer lures him into the woods, reveals her naked body to him and allows him to have sex with her.  Matthew is symbolically castrated when Jennifer gets onto her knees and undoes his trousers.  This causes him to drop to his knees and drop his knife and therefore relinquish his phallic power.  Jennifer also uses a gun to make her next victim strip, therefore demonstrating that she has phallic power.  After massaging and washing him, Jennifer literally castrates the rapist with a knife.  The femme castratrice is presented as monstrous as ‘woman, pleasure and death are intimately related in these scenes’ (Creed, 1993, p.129).

Furthermore it can be argued that the film constructs the femme castratrice as a witch figure.  Creed also suggests in her book that the ‘central reason for the persecution of witches was morbid interest in the witch as ‘other’ and a fear of the witch/woman as an agent of castration’ (Creed, 1993, p.74).  In I Spit On Your Grave (Zarchi, 1978), Jennifer is transformed into an agent of castration after recovering from the rapes.  She wears flowing robes and seduces the men before killing them.  The rapists persecute Jennifer because of their fear of her apparently castrated body when they see her in her bikini.  She is held down by three men during the assaults showing how threatening she is to them and after the assaults she becomes a silent, menacing figure.  Similarly in another film with rape as its subject, The Accused (Kaplan, 1988), the girl seems to cast a spell on the men around her while dancing provocatively.  She is then raped and symbolically castrates the men by taking away their freedom and appearing with a newly shortened and less feminine haircut.  Peter Lehman argues ‘the women in these films are nearly always beautiful’ (Lehman, 1993, p104), which confirms as Russell suggested that the ‘witch is essentially a male creation, a product of male fears’ (Russell, 1996:121).  Jennifer lying in her boat in her bikini is a threat to the men in their phallic speedboat.  Matthew even thinks Jennifer is cursed as he says ‘you’ve brought nothing but bad luck with you’.  A review of The Accused quoted in Jacinda Read’s essay on the rape-revenge film states the victim’s ‘blatant sexiness is a challenge, which they’, the men, ‘can only extinguish by humiliating and hurting her’ (Walters, 1989: 32). 


However it can also be argued the film is not representing the woman as monstrous.  Peter Lehman argues ‘the male spectators are positioned to be disgusted by the rape and to identify with the avenging woman’ (Lehman, 1993, p.104).  This is true in that the narrative belongs to the woman.  When the men arrive in their boat they are disruptive of Jennifer’s peace and animal-like in their behaviour, hunting in packs and seemingly communicating like monkeys.  During the rape the viewer identifies with Jennifer because we see her face in close-up as well as having close-ups of the rapist's face as he forces himself onto her.  Clover also justifies the actions of the femme castratrice in the film when she says ‘all phallic symbols are not equal, and a hands-on knifing answers a hands-on rape in a way that a shooting…does not’ (Clover, 1996, p.79).  The scene in I Spit On Your Grave (Zarchi, 1978) where Jennifer forces one of the men to strip at gunpoint emphasises the viewers’ and Jennifer’s need for a harsher punishment as afterwards it is revealed he believes the rape is her fault because he’s ‘just a man’.  Unlike Matthew, this rapist is unapologetic and constructed as a monstrous, cheating and ultimately castrated victim.

Similarly it can be argued that the men in the film lack any phallic power except in the rape scenes.  Jennifer is active, assuming the masculine position in the narrative except during the rape scenes.  It is her who moves to the country, it is her who is writing a book and it is her that takes revenge.  The men are already castrated; their scenes do not drive the narrative, except when they rape Jennifer.  Vera Dika argues of stalker films, ‘the victims…occupy a ‘feminine position because their narrative and cinematic enfeeblement has rendered them functionally ‘castrated’’ (Dika, p.90).  The male victims of I Spit On Your Grave (Zarchi, 1978), fish, play with knives, and hang around their friend’s house until they are told to leave by their friend’s wife.  They are the same as the stalker film victims, ‘deemed guilty, sexually investigated, and then brutally punished’ (Dika, p.90).

The femme castratrice can also be seen as a way of representing woman as psychotic, ‘a borderline personality, her normal exterior hiding a demented female fury’ (Creed, 1993, p.137).  This is clear in I Spit On Your Grave (Zarchi, 1978) as Jennifer appears normal in the first half of the film and then after the rape becomes a relatively silent, unforgiving killing machine.  She sits and listens to operatic music calmly as the castrated man in the bathroom bleeds and screams himself to death.  However the woman as psychotic castrator is clearer in horror films such as Sisters (De Palma, 1973) where one half of siamese twin sisters are invaded by the dead other half.  This shows woman as unconsciously psychotic, ‘woman’s nature is represented as deceptive and unknowable’(Creed, 1993,p.136), a point further demonstrated in I Spit On Your Grave (Zarchi, 1978) by Jennifer’s methods of seducing the men, even letting them share seemingly intimate moments with her before castrating and killing them.  


The rape-revenge film and femme castratrice can also be argued to reduce women’s role in horror to victim and psychotic.  Rape is used as a narrative device to begin a semi-pornographic slasher film. Peter Lehman suggests ‘the gang rape lends itself well to the narrative demands… since the avenging woman hunts the men down’ (Lehman, 1993, p107).  One after the other Jennifer stalks and kills the men, paralleling the killer in slasher films such as Friday the 13th (Cunningham, 1980).  The rape is merely an event to begin the killing spree, as Dika suggests of the slasher film, ‘it is always presented with a two-part temporal structure.  The first part…presents an event…the killer is driven to madness’ (Dika, p.93).  In I Spit On Your Grave (Zarchi, 1978), this is up until Jennifer is raped, admittedly longer than most slasher films first parts.  Dika argues the second part is when the killer takes revenge, as Jennifer does in a brutal yet often sexual way.  Therefore it can be argued the femme castratrice is a tormented woman role, and the rape-revenge film’s narrative emphasises the torment of the killer more than in slasher films.  However this it could be argued is to create more empathy with the killer.

Other films such as Fatal Attraction (Lyne, 1987) represent the psychotic woman as femme castratrice because she is castrated.  Charles Derry argues ‘the recent horror-of-personality films seem to reflect…a disturbing hostility toward women, which seems a direct response to the feminist movement’ (Derry, p165).  The femme castratrice slits her wrists early in the film as well as cutting her leg with a knife in the final scene of the film, perhaps indicating her desire to be castrated and therefore dependent on a man and ‘the name of the father’.  The character becomes psychotic after she exposes her bleeding wounds and can be seen as wanting to give up her independence, as showing herself to be castrated, in order to encourage the male character to give up his wife and child and therefore symbolically castrate him.  Her ‘desire to castrate man is related directly to her own earlier mutilation, separation and the death of her active self’ (Creed, 1993, p.136).  She is a psychotic femme castratrice that the viewer is not encouraged to identify with, an independent woman who becomes dependent on a man who cannot control his phallus, and yet can control the phallicised femme castratrice when she attacks him with a knife.


The femme castratrice is also an association of the slasher film, a genre that is a clear descendent of the rape-revenge film.  Woman is portrayed as psychotic when the slasher is female, for example in Friday the 13th (Cunningham, 1980).  The killer, Mrs Vorhees, penetrates a man with a knife in the neck and opens a woman’s neck with a knife.   However much like Jennifer in I Spit On Your Grave (Zarchi, 1978), the female killer is to an extent, rendered sympathetic as her ‘anger derives…from specific moments in their adult lives in which they have been abandoned or cheated on by men’ (Clover, 1996, p.77).  The femme castratrice in both films kill because of trauma in their past, in I Spit On Your Grave (Zarchi, 1978) because of being raped by men, and in Friday the 13th (Cunningham, 1980) because of men and women abandoning the killers son, causing him to die.

However the role of women in slasher films is rarely the killer so the femme castratrice is usually the ‘final girl’ as Clover theorises, ‘films following Halloween present Final Girls who not only fight back but do so with ferocity and even kill the killer on their own’.  In Friday the 13th (Cunningham, 1980), Alice is the final girl and her revenge on the killer is in no way eroticised as in the rape-revenge film, representing woman less as monstrous castrator.  Final girls are independent and show signs of masculinity and of needing men less than other women, sexually or otherwise, ‘her smartness, gravity, competence in mechanical and other practical matters, and sexual reluctance set her apart’ (Clover, 1996, p.84).  Alice is a femme castratrice as she symbolically castrates the killer by chopping her head off.  This eliminates the phallic power of Mrs Vorhees who carries a knife and holds the gaze of the victims.  In such films the femme castratrice is the heroine, but whereas in slasher films ‘the heroine survives not only by her ability to see the evil, but also by her ability to use violence’ (Dika, p.99), in the rape-revenge film, Jennifer is unable to see or use violence until it is too late and she has been horrifically assaulted.  In Friday the 13th (Cunningham, 1980) the final girl sees the bodies of her friends, and dispatches the killer by symbolically castrating her. 

The implications of the femme castratrice are still clear in modern slasher films such as ‘The Texas Chainsaw Massacre’ (Nispel, 2003) in which the final girl, who screams a lot less than her predecessors, symbolically castrates the killer by cutting his chainsaw-wielding arm off.  Similarly modern rape-revenge films such as ‘Monster’ (Jenkins, 2004) and ‘Irreversible’ (Noe, 2003) show women less as seductive monster and more as psychotic killer or sympathetic victim.  The similarities between the slasher film and the rape-revenge film are obvious from the writings of many theorists, particularly Creed, Clover, and Dika.  The femme castratrice is associated with both genres and as a result the role of women in these horror films has changed over time, remaining generally fairly negative.  However I feel the femme castratrice has evolved from the rape-revenge films and early slasher films such as I Spit On Your Grave (Zarchi, 1978) and Friday the 13th (Cunningham, 1980) and is gradually becoming an increasingly empowering role of women in horror.

BIBLIOGRAPHY

Clover, C. (1996) Her body, himself: gender in the slasher film In: Grant, B. (ed.) The dread of difference. USA. University of Texas Press
Creed, B. (1993) The monstrous-feminine: film, feminism and psychoanalysis. London: Routledge
Derry, C. (1987) More dark dreams: some notes on the recent horror film In: Waller, G. (ed.) American horrors. Urbana and Chicago. University of Illinois Press
Dika, V. (1987) The stalker film, 1978-81 In: Waller, G. American horrors. Urbana and Chicago. University of Illinois Press
Hart, L. (1994) Fatal women: lesbian sexuality and the mark of aggression. London. Routledge
Haskell, M. (1973) From reverence to rape: the treatment of women in the movies. New York, Rinehart and Winston
Lehman, P. (1993) Don’t blame this on a girl: female rape-revenge films In: Cohan, S. and Hark, I. (eds.) Screening the male: exploring masculinities in Hollywood cinema. London: Routledge

Monday, 3 December 2012

Recent Reviews for Filmoria

All my reviews for Filmoria will now be updated and added to this post. Way back in September I received my first couple of screeners. These were a British found footage horror film called A Night in the Woods and a sickly sweet family movie called Foster. After that I started getting sent to screenings such as for Hungarian Rhapsody and Paranormal Activity 4 and I'm still getting sent regular screeners and occasionally heading into London for film screenings. Writing reviews for films used to be my least favourite type of writing about films but soon realised that this was because I always felt that I was the last to see anything and therefore there was little I could add to the existing body of reviews that were out there.

However I've got in the swing of it and am just trying to make sure I don't repeat myself in reviews too often. The least critics can do is try and say something original in their reviews after all the effort that has been put into making the films for us. And I always look for the positives as I am only too aware that film making is incredibly difficult and any person who gets a film made deserves respect!

It's also very interesting to tuck into the special features on some discs when doing a DVD or Blu-ray review. It takes a lot longer than just reviewing a film but often helps with gaining insights into the films. Anyway here are my reviews for Filmoria so far and I will keep adding to this list as I go along. The newest will always be at the top of the page:

LA HAINE

TRANCE

BAISE-MOI

BROKEN

STOKER

THE BAY

A GOOD DAY TO DIE HARD

 NO

THE FALL OF THE ESSEX BOYS

BLACK SUNDAY Blu-ray

LISA AND THE DEVIL Blu-ray

FLIGHT starring Denzel Washington

JACK IRISH Bad Debts and Black Tide (Australian TV movies starring Guy Pearce DVD boxset)

CHAINED

THE SWEENEY Blu-ray

UNIT ONE TV series DVD boxset

DJANGO PREPARE A COFFIN DVD release

GANGSTER SQUAD Book review

MAY I KILL U?

I finally watched IT'S A WONDERFUL LIFE for the first time this Christmas!

BERBERIAN SOUND STUDIO DVD review

The Baytown Outlaws


 
 
 

 
 

 
 
 
 
 
 

Sunday, 2 December 2012

The Silver Linings Playbook Review



Thanks to the From the Red Carpet film club I got a pair of free tickets to see The Silver Linings Playbook. My wife has read the book and was telling me all about it and became immediately dismayed when she saw the first trailer and the casting of Bradley Cooper. However I think the film sort of won her over with a few reservations. I liked it more than I expected to. 


Taking some giant steps away from the source book in order to make a much more conventional rom-com, it is still an enjoyable film with very interesting characters and some great performances.

Despite going on a bit long and straying far too close to convention for much of the last half, Lawrence, Cooper and De Niro are very impressive and playing some seriously interesting characters compared to the average rom-rom.

The book really highlights the obsession of Pat much more and makes it far more obvious and sad that he is never going to get his wife Nikki back. Nevertheless Cooper is excellent but Jennifer Lawrence really steals the film.


Lawrence as Tiffany is brave, funny, a little bit crazy and very slutty but always completely sympathetic and believable.  She balances the serious with the humorous perfectly.

Cooper shows much more chops than in his other films.  It is great to watch him in something that strays from the typical boorish comedies of his past.

The chemistry between Cooper and Lawrence is excellent with their dancing and verbal sparring being wonderful to watch.  Both stars inhabit complicated characters going through big changes and both looking for their silver linings and happily finding each other.  Her stand off with De Niro’s Pat Sr. is a rousing shakedown that leaves De Niro flustered. Unfortunately it becomes far too obvious as with most rom-coms where this is heading.

De Niro is great as the OCD Pat Sr. It is a role that gives him more of an opportunity to stretch his acting muscles than anything we have seen him in recently.  It is refreshing to see him tackling a less masculine role than his usual and even shedding a tear or two.


As the film’s final third takes a turn for the very, very conventional, the dance competition and Pat and Tiffany’s relationship becomes far less interesting and the film feels as though it could have been wrapped up quicker.  It is a shame that it decides to stick so slavishly to rom-com conventions, particularly from director David O. Russell.

The comedy is definitely the selling point.  Despite the serious parts and subject matter, it is the comedy that keeps you caring for the characters and enjoying the film.

Silver Linings has some far more interesting characters than the average rom-com but it’s a real shame the story gets so straight jacketed by convention. It is entertaining but not worth going crazy over.


What did you think ladies and gentleman?

Saturday, 1 December 2012

Results for the Best Found Footage Film

A while back I asked you to vote for your favourite found footage movies. You can see the results in full here. There were exactly 80 votes in total so a massive thanks to everybody who voted!  I know it's an unpopular sub-genre but people mostly seem to like a few of these so I gave all voters the chance of picking their top 3.

Diary of the Dead, The Last Broadcast, The Magician and The Last Horror Movie were the big losers racking up an impressive zero votes each. The Last Horror Movie is quite a good little British horror and I suspect not a lot of people have seen it. The Magician is like an Australian version of Man Bites Dog and I imagine this is again little seen. Diary of the Dead is Romero's attempt at found footage and has some interesting moments but overall is nothing compared to his original 'Dead' trilogy. The Last Broadcast is the film that came out the same year as Blair Witch but ultimately got forgotten by history.

Zero Day (one of my favourites), The Last Exorcism, Project X and Grave Encounters all got one vote. I haven't seen Project X and am curious despite the hostility I heard towards it. Grave Encounters went on a little long and lost its way but had some effective scares and has a great set up. Zero Day is excellent but needs to be seen by a wider audience.


Quarantine, the American remake of Rec, just beat Rec 2 and Man Bites Dog by getting 3 votes to their 2 votes each. Paranormal Activity just beat the daddy of found footage Cannibal Holocaust with 5 votes to 4. Rec towered above all of these with 9 votes.

For the most part, it looked like there might be a tie between Chronicle, Cloverfield, Troll Hunter and Blair Witch. Eventually however Troll Hunter failed to compete and fell behind ending up with 11 votes. Blair Witch and Chronicle pulled ahead with 13 votes but Matt Reeves' New York trashing monster managed to pip all the competition by taking home 14 votes and is therefore the overall winner!


So there you have it. Cloverfield is officially the greatest found footage film ever (as voted for by 80 people). Let's hope they get round to making an equally as thrilling sequel or prequel one day without tarnishing the original. Or maybe they should just leave it alone?