Another common style of music video is to
parody existing pieces of media or stars that are well known to the target
audience. Parody is where something is imitated in order to mock it, often by
exaggerating features. Eminem uses lots of parody in his music videos, often by
dressing up as well known celebrities and stars and making a mockery of them.
In the video for Just Lose It, Eminem
dresses up like Michael Jackson in order to mimic and mock him. His nose falls
off (a reference to Jackson’s plastic surgery) and he has children jumping up
and down on his bed (a reference to his alleged child abuse). Eminem also
dresses up like MC Hammer in the iconic trousers he wears and he even parodies
his own film 8 Mile and the music video for Lose Yourself which accompanied it.
Eminem’s lyrics are often offensive to other pop stars and therefore this style
of video suits his persona, image and songs perfectly. His fans will find the
parody funny and hopefully spread the word about the video and the silliness
within it.
Blink 182 also parody boy band music
videos, specifically the Backstreet Boys in their video for All the Small Things.
They dress in the same clothes; dance and lip synch in the same locations but
also undermine the sexiness of the boy band stars by messing with their
appearance and sitting on the toilet while singing.
Another example of a parody music video is
Pink’s Stupid Girls in which she dresses up as Beyonce and Jessica Simpson and
imitates their music videos in order to put across her message that many female
stars are silly for exploiting their sexuality in their videos. This parody has
a clear message and is designed to make young women see the silliness of trying
to be like certain women in the media.
A final example is the sensation Gangnam
Style. This video went viral and became the most watched video on YouTube ever
due to its iconic dance moves and tongue in cheek humour. Psy copies many music
video conventions such as having wind and fake snow blown in his face to make
him look cool and attractive but then the fake snow fills his mouth and eyes
and makes it comical. The whole video is in essence mocking people who think
they are Gangnam Style (wealthy, upper class) but actually are not.
Weird Al Yankovic is also known for
creating parody songs and his videos also often parody the original music video
of the song he is mocking. A good example of this is I’m Fat that parodies the
Bad video.
What are your favourite parody music
videos?
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